When you first implement your Google Analytics account it is very important to create a least three views:
- A Raw View
- A Test View
- A Report View
Why should you create all these views?
The Raw View will contain no filters or modifications whatsoever. This is the view you will use if any of the other views stops working properly for whatever reason.
You will use the Test View to tests all the filters, custom variables or any other modification you need to do on the site. Once you check that the modifications are working as expected, you can apply them on the Master View.
The Report View is the view you will use for analyzing your data.
You can copy an existing view, but it will only copy the settings and features (Goals, filters, users, permissions), the data on the original view will not be copied
How to create additional views
Google Analytics creates by default a view called “All Website Data”. We will begin by changing this name to Raw View.
Login Google Analytics and click on “Admin”:
Click on “View Settings”:
Under “View Name” change the name to Raw View and click “Save”:
Now, let’s create the additional views. Click on the drop down menu and select “Create new view”:
And fill in the information required as shown in the picture,
And repeat the steps for the Report view.
Make sure you spend half an hour to set up views for your account. If you mess up your data by any reason, you won’t be able to revert back to your settings.
This is a setting that needs to be created to keep your data clean and usable.
You can have up to 50 views per profile, so create as many views as you need!