First of all, Why would you want to exclude Search Terms in Google Analytics?
When a user performs a search on a search engine like google, they use keywords or search Terms like: “hotels in Stockholm”.
Normally you do not want to exclude those terms, as they provide invaluable insights of what your users are looking for, but in some cases, you do. For example, if your user comes to your site by writing your company name or website address on a search engine instead of writing it directly in the browser, Google analytics will classify the search as organic traffic, when it should be classified as direct traffic . Your customers already know you and are trying to access your site directly.
So, lets exclude this site company name and website name as an example.
Note: These changes are made at a property level, so they will be applied to all views.
Remove company name and website name from the Search Terms lists
Log in Google analytics: http://www.google.com/analytics
Click on “Admin”:
From the “Property” column, click on “Tracking Info” and then “Search Term Exclusion List”:
Click on “New Search Term”:
Add the company name:
And add the website name:
Once you have added the terms, all the visits to your site that came using those words on search engines will be classified as Direct Traffic, as they should.