Filters allow you to include or exclude data from your reports.
The most common filter excludes traffic from your own IP address, that is, when you visit your site, google analytics will not track your visit.
Another common use is to track multi language websites on one property with multiple views.
Before you start setting up filters in Google Analytics, make sure you have set up different views on your property.
Here is a summary of the most basic filters that you might want to set up:
- Exclude your own visits in Google Analytics
- Track multiple sites (subfolders or subdomains) with the same Google Analytics account
- Display Full referral URL