If you set up Custom Alerts, Google Analytics will send you an email, based on the criteria you specify, without the need from you to check your Google Analytics data everyday.
We have already cover in a step by step tutorial how to set up Custom alerts. In this article we will cover the most common Alerts you can set up for your website. From traffic drop to 404 page alerts.
[expand title=”20% Traffic drop Alert” rel=alert-highlander] This alert will send you an email when your traffic drops 20% from the day before. You can choose another date range by changing the field “Compared To”. [/expand]
[expand title=”15% Traffic Increase” rel=alert-highlander] This alert will send you an email when your traffic increases 15% from the day before. You can choose another date range by changing the field “Compared To”.
This is very useful to monitor the success of an ongoing campaign. [/expand]
[expand title=”404 Page Not found” rel=alert-highlander] Most websites have a Page not found where the users are redirected when the content is no longer available or the URL has moved somewhere else. If we track those pages, we will be able to fix this problem so our visitors will get a better website experience.
We will set the alert based on the title of the “Page not found” page.
To know which page title you have on your website, type in a URL that you know does not exist in your site, for example: curbal.com/error shows me that my page title is ” Not found, error 404″.
Let’s configure the alert:
[expand title=”No data” rel=alert-highlander] This alert will warn you when your site does not receive any visitors in a day period.
If you receive visitors to your site daily, this alert will normally indicate that your site is down or something is wrong with your tracking code.
Use this alert if your site has visitors daily, otherwise you will receive alerts for something that is normal for your site.
Start setting up these basic alerts!
They might not be the most important for your site, but it will get you started.
Psss…Did you know that Google can also email you custom reports?
Check out our article on how to Schedule Email reports.