Why do you have User Permissions in Accounts, Profiles and views in Google Analytics?
Google changed the user permission management to allow more flexibility to manage and administrate access rights at every level.
So, how does this work?
You can give access at an account level, property level and view level.
User management is structured in a hierarchical way. Account is the top level, followed by properties and finally views.
This means that if you give users access at an account level, they will have access also to properties and views, but if you give a user access at a property level, they will also have access to the view level, but not the account level.
What kind of permissions can you assign?
There are 4 types of permissions:
Manage users: People that have this type of permission can add/delete users to the account and nothing else. This permission is perfect for people with administration rights only.
Collaborators: Basically with this permissions the users can configure reports (eg. Edit/ share a dashboard) but they can not manipulate the data. You will normally give these permissions to the end users that needs the data.
Report & Analyze: These users can view and manipulate the data, but they can not assign user permissions. These permissions are perfect for advance end users
Edit: These permissions allow the user to configure the account by creating and editing goals, filters, etc and they can also view and manipulate the report data, but they can not assign permissions. These users are your account super-users.
Make sure you understand this…
It is important to know that if you give edit permissions to a user at an account level, they will inherit the same permissions at the lower levels. That is, they will also have edit permissions at the property and view level.
On the contrary, if a user has edit permission at a view level, they will not have edit permission at a property level unless you manually assign it.
You can increase permission levels as you go down the hierarchy. For example, if you give Read & Analize permissions at an account level, you can “increase” their permissions at a property level by giving them Edit permissions.
How do I assign the permissions?
It is very easy to assign permissions in Google Analytics.
Login Google Analytics and go to “Admin”:
Choose the level you want to assign your permissions (all levels have the same admin panel) and click on “User Management”:
Once on the User Management Admin Panel:
- Fill in the email address of the user (Please note that the user needs a Gmail account)
- Choose the permissions,
- Click on notify the user
- And click “Add”
And the user will be added to the account.
If you notice the numbers on the screenshot, there are two important things to note before finishing here:
- When a user has been assigned permissions at a lower level than the one you are on (the screenshot is from the account level), you will see “None” as account permissions and a note in blue explaining that the permissions have been assigned at a lower level.
- You can only delete a google analytics user permission at an account level.
In Summary, Google allows you to give different permission to the account depending on skill level or the users needs for data. You can have users will only administrator rights, users that will read reports and take decisions and users that will create reports and configure the data.
Set the right level for your users and share your Google Analytics reports within your organization. They need the data to make the right decisions for your business.