If you have implemented e-commerce in your site or you are adding monetary value to your Goals, by default, Google Analytics currency is American Dollars.
You can define different currencies for each view. By default, the currency specified on each view will apply to all metrics that are measured as currencies and it is called global currency.
If you need to set up local currencies, you can do so grammatically, ask your developer for help.
In cases where the local currency type differs from a view’s global currency type, Google Analytics will perform the necessary conversion using the prior day’s exchange rate.
IMPORTANT NOTE before making the changes:
Most of the changes you make in Google Analytics are not applied retroactive, in other words, changes will apply from that day forward. This applies to changes in currencies too.
For example if you had a goal value of $10 and you change the currency to pounds, Google Analytics will show £10 instead of £6.53. This is really unfortunate, as it will make a mess of your historical data.
For this reason, I would recommend that you create a new view with the new currency, so you can separate the old data with the new. If you don’t want to create a new view, create an annotation to remember yourself and your team members when the change was made.
Set up a different currency in Google Analytics
Log in Google analytics: http://www.google.com/analytics
Click on “Admin”:
Under “View”, click on “View Settings”:
and scroll down to “Currency Display as” and select your currency:
- Refer to the list of supported currencies by google analytics if needed
Click “Save” at the bottom of the page and you are done!