You have probably noticed by now that Google Analytics doesn’t let you see the full URL of the sites that are bringing traffic to your site.
Here is an example, instead of showing the actual page on facebook that linked to my site, Google analytics shows an incomplete URL:
To be able to see the complete URL, you need to set up a filter.
Log in Google Analytics and click on “Admin”:
In the view section, click on “Filters”:
Add the parameters as shown in the picture ( I specified here the ones with special characters):
- Field A -> Extract A: Referral (.*)
- Output To -> Constructor: User Defined $A1
Your referrals will be now stored in a new field. To locate this field go to “Reporting”:
An the go to “Audience” , “Custom” and finally “User Defined”.
You will find your referrals Full URL there.
The downside of this approach is that all direct searches will also be included in the report, making the list extremely long if you have a lot of visitors a day.
For this reason, I recommend you to set this up only if you have few daily visitors.