Depending on the site you have, you should set have different types of goals.
In this article, we will go through the most basic goals and specify which type of site the goals are best suited for.
[expand title=”Destination Goals” excerpt=”Destination Goals keep track of specific pages.”]
Normally they are used to track checkout pages (ecommerce sites), subscription pages (lead generation sites), download pages, etc.
[expandsub2 title=”New Members”]
We will now set up a goal based on a Welcome page after a user has subscribed.
The first thing we need to know is to find the URL of the page we want to track. When a user subscribes to Curbal, they are redirected to the following page:
and that is the page we want to track.
How do I create Goals in Google Analytics? Step-by-step Instructions.
STEP 1: Select “Custom”
STEP 2: Select “Destination”
STEP 3: On Destination, don’t enter the full URL. Remove the domain name and enter the rest. In my case: /membership-account/membership-confirmation
- If you use “Equals To” and later you are tracking this specific page for a campaign, it won’t work.
- Use “Begins with” to be certain that it will work at all times.
Check “Case Sentitive” if you use lower and uppercase in your URL’s, otherwise, leave unchecked.
Do you have paid subscriptions? In this case, add the value of the subscription in the Goal Value.
Do you have a specific path your users have to take before registering? Add all the pages in the “Goal Funnel”.
IMPORTANT! If you make the first step of the funnel required, goal conversions that occur without that first step will not be counted in the Goal Funnel, so if it is not a required step, do not make this step required.