Have you ever seen a spike in your traffic and could not remember the reason behind it? Here is how to prevent this from happening again.
Annotations are one of Google Analytics easiest, yet powerful features that they offer.
With annotations you can:
- Follow up trends after a page or website redesign,
- Make notes when you have spikes in your traffic or
- When you are having problems with your site.
There are no configurations needed to start using this feature, you can use it right away.
In the following example there are two annotations: one for a post written that increased traffic and the other one about technical problems that drove the traffic down during a few hours that day.
Without the annotations it would not be possible to remember what cause those peaks and drops in your site traffic.
Here is how you do it:
How to add Annotations in Google Analytics
Login Google Analytics and under the line chart (or any chart) you will see a small arrow. Click on it:
Press create an annotation on the lower right hand corner:
Follow this steps:
- Enter the date
- Write about the event you want to record
- Select if it is a private note or anyone with access to the account can see it too
- Click “Save”:
Your annotation and your name will be visible when clicking on the small annotation icon.
You can see and create annotations in the admin panel too. Login your account and click on “Admin”:
Click on “views” and then “Annotations”:
There you will find a list containing all your annotations:
Make sure you create annotations on any changes on your site like: boost in your traffic, technical problems, content experiments, etc so you and your team can analyze your site traffic properly.
A few weeks from when it happened you will not remember what cause the spike or drop in traffic and that information can help you create a better website for your visitors.
What do you do with the past events? Google Analytics saves all the configurations you make on your account like goals, segments and the like.
Go to “Change History” if you need that kind of information.